Web Strategy

An effective web strategy can have exponential effects on all the facets of your business. We help you plan and execute these projects to see a wide range of benefits.

What is Web Strategy?

(graph by Jeremiah Owyang at web-strategist.com)

Web Strategy, like many terms involving the internet, means different things to different people. In order to not re-invent the wheel I will quote Jeremiah Owyang (THE web strategist):

“What’s a Web Strategy? It’s the balance between the three spheres for effective long-term planning of a website. This person is a hybrid of a few roles, and may have emerged from any of the following spheres. A Web Strategist is responsible for the long-term planning and decision making of a website”

He makes use of the graph shown to illustrate the balance needed to implement an effective web strategy. A good web strategist understands the user experience and how to translate that to the web. Web strategists must also have a keen sense of business - whether it be marketing, advertising, or management. And last (and most important to us) is the technology piece - ie What are the best tools out there? How do we use the tools available? What can we develop ourselves? Technology is the base that facilitates an effective web strategy - it’s the building block or cornerstone of an effective strategy.

What 48Web Does

We understand that most businesses’ core is not building websites, or learning how to harness new technologies, or to understand the intricies of internet marketing. 48Web is here so you can focus on your business and leave that tech stuff up to us. Not only do we help you implement an effective web strategy - we teach you the concepts every step of the way. Our job is easier when you know what we are doing.